The Efficiency Expert

By Edgar Rice Burroughs

Page 8

metropolitan morning newspapers.

Jimmy felt very important as he passed through the massive doorway into
the great general offices of the newspaper. Of course, he didn't exactly
expect that he would be ushered into the presence of the president or
business manager, or that even the advertising manager would necessarily
have to pass upon his copy, but there was within him a certain sensation
that at that instant something was transpiring that in later years would
be a matter of great moment, and he was really very sorry for the
publishers of the newspaper that they did not know who it was who was
inserting an ad in their Situations Wanted column.

He could not help but watch the face of the young man who received his
ad and counted the words, as he was sure that the clerk's facial
expression would betray his excitement. It was a great moment for Jimmy
Torrance. He realized that it was probably the greatest moment of his
life--that here Jimmy Torrance ceased to be, and James Torrance, Jr.,
Esq., began his career. But though he carefully watched the face of the
clerk, he was finally forced to admit that the young man possessed
wonderful control over his facial expression.

"That bird has a regular poker-face," mused Jimmy; "never batted an
eye," and paying for his ad he pocketed the change and walked out.

"Let's see," he figured; "it will be in tomorrow morning's edition. The
tired business man will read it either at breakfast or after he reaches
his office. I understand that there are three million people here in
Chicago. Out of that three million it is safe to assume that one million
will read my advertisement, and of that one-million there must be at
least one thousand who have responsible positions which are, at present,
inadequately filled.

"Of course, the truth of the matter is that there are probably tens of
thousands of such positions, but to be conservative I will assume that
there are only one thousand, and reducing it still further to almost an
absurdity, I will figure that only ten per cent of those reply to my
advertisement. In other words, at the lowest possible estimate I should
have one hundred replies on the first day. I knew it was foolish to run
it for three days, but the fellow insisted that that was the proper way
to do, as I got a lower rate.

"By taking it for three days, however, it doesn't seem right to make so
many busy men waste their time answering the ad when I shall doubtless
find a

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